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Qualtrics is a full-featured, web-based tool for creating and conducting online surveys. This tool is both easy to use and extremely powerful. Qualtrics enables users to do many kinds of online data collection and analysis including market research, customer satisfaction, and course evaluations. All WSU employees and students can create an Qualtrics account. Winona State's Qualtrics instance is located at: https://winona.qualtrics.com. Do not use the free trial version at www.qualtrics.com.

Qualtrics Campus Use Policy

Winona State University has a Qualtrics licensing agreement for faculty, staff and students to create accounts. All accounts are created with student-level permissions by default. These accounts will not be able to distribute surveys. Using Qualtrics for personal, commercial or other non-academic use is prohibited. Using Qualtrics for third-party, for-profit and not-for-profit organizations is not allowed. Using Qualtrics to Highly Restricted Data as defined by Minnesota State Colleges and Universities System Procedure 5.23.2 is prohibited. People that have their account upgraded to be able to distribute surveys must follow these terms:

Authorization and Access Procedure

The collection of data for administrative business purposes must be expressly authorized by the appropriate data owner as designated and publicly posted by the campus president (Procedure 5.23.3). The means of collecting the data and its intended usage must be approved and documented as appropriate.

Account Maintenance

Quarterly review of user access will be performed by the IT Data Services Team.  This routine access audit will remove access from unenrolled students and separated employees.  Inactive users of the system are also subject to deactivation.

Data Retention

The IT Data Services Team in cooperation with Institutional Performance and Assessment should establish and document an appropriate data retention schedule based on the university data classification model.  This retention schedule should include recommendations for data deletion, archival and long-term reporting that both fulfills business objectives and reduces risk of data exposure.  This retention schedule should be approved by designated campus data owners.  Users should consider removing data under their control when analysis and objectives have been met.

Human Subjects in Research

In accordance with federal regulations, Winona State University is responsible for safeguarding the rights and welfare of human subjects who participate in research. Some surveys may be considered human subjects research and must be reviewed by the Winona State IRB.

If your survey is for a research project that involves human subjects and meets the definition of research (systematic investigation designed to develop or contribute to generalizable knowledge, i.e., to apply the data to a broader population than your sample and to publish or present your findings) then IRB approval may be required.

In general, if you are using a survey to collect data for a class project, quality improvement or assessment of a program or project, or departmental evaluation, IRB approval may not be required.

Direct questions about human subjects research and IRB review for your survey to Brett Ayers bayers@winona.edu, Human Protections Administrator.

Create a WSU Qualtrics Account

It is important that you create your Qualtrics account on http://WINONA.qualtrics.com site (WSU Licensed) and NOT on the Qualtrics main page (www.qualtrics.com). By default, all accounts are created with student level permissions which do not have permission to distribute surveys. In order for you to easily create an account, we provide a step-by-step instructions on how to create a Qualtrics account:

Students - How to Upgrade Your Account to Distribute Surveys

Students must have a full-time supervising faculty or staff member approval to have their Qualtrics account upgraded for distribution permissions. Students should follow these steps.

Step 1: Create your Qualtrics account (see above).

Step 2: Create and share survey with supervising faculty or staff member (see Sharing Qualtrics surveys)

If the faculty or staff member plans to distribute the survey, then this is all you have to do. If the student plans to distribute the survey, continue:

Step 3: Fill out the request form Upgrade Your Student Qualtrics Account

Step 4: Once the supervising faculty or staff member approves your request, your account will be upgraded.

Faculty/Staff - How to Upgrade Your Account to Distribute Surveys

By default all accounts are created with student level permissions which do not allow survey distributions. To distribute surveys faculty and staff need to submit the following form:

If faculty would like to have students create a survey and distribute it as course work, you can consult with Chad Kjorlien, Custom Student Support, for best practices on this process.

Learn how to use Qualtrics

Qualtrics has extensive documentation to learn the survey platform: Explore to Qualtrics Survey Platform. The following links can be used to show you how to specifically create and distribute surveys:

Teaching, Learning and Technology (TLT) is also available for 1:1 training sessions or email Qualtics@winona.edu with your questions.

Other Resources