Workshops/Conducting Survey Research Using Qualtrics

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Session Information

  • Level - Introductory, no previous Qualtrics experience required
  • Intended Audience - Designed for staff interested in designing and distributing online surveys for administrative, marketing, and research purposes.
  • Time - 50 minutes
  • Register.gif

Before the Session

This session is hands-on, so please bring your laptop if possible. If you cannot bring a laptop, one will be provided for you. Please review the Qualtrics article in the TLT Technology Knowledge Base Wiki prior to the session.

General Description

Qualtrics is an online survey research tool that allows you to create, distribute, and analyze surveys and polls using your favorite Web browser. Qualtrics supports a wide range of question types, complex skip and question display patterns, and multiple survey layouts. It offers a number of distribution options, including open access and invitation-only for a selected panel of respondents. Review survey data in Quatrics reports or export your data to another application (e.g., Excel, SPSS) for further analysis. In this introductory workshop, you will get your own Qualtrics account, learn how to create and distribute simple surveys, and review the various reporting and data download features.

Learning Outcomes

Following this session, you will be able to...

  • Explain to other WSU students and employees how to obtain a Qualtrics account
  • Compare WSU student and employee Qualtrics accounts
  • Choose between an open access and a "by invitation only" survey distribution method
  • Define the term "informed consent" and distinguish between confidentiality and anonymity
  • Describe how Qualtrics "by invitation only" surveys store identifying information
  • Find additional assistance with survey design and complex identity management requirements
  • Login to our WSU Qualtrics site and access your My Surveys list
  • Create a simple survey with several multiple choice items
  • Adjust the properties of a multiple choice item
  • Apply Automatic Responses to a multiple choice item
  • Access the list of available item types and chance an item from one type to another
  • Change the order of survey items
  • Preview a survey
  • Add simple instructions to a survey
  • Add page breaks to a survey
  • Add simple skip and display logic to a survey
  • Select from existing survey themes
  • Configure a survey as open or by invitation only
  • Launch an open access survey and provide respondents with a link
  • Launch a "by invitation only" survey by emailing invitations to named respondents
  • Close a survey
  • Access a list of survey attempts and distinguish preview from real attempts
  • Access the default report
  • Open a public report
  • Download survey data for further analysis in Excel and/or SPSS
  • Share surveys with other Qualtrics users

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