Draft:DLC Spring 2010 Class Projects/Russ Smith(Marketing)1

Marketing: Consumer Behavior

• 2 classes, 60 students
• Will be in groups of 3

Class Location, Days and Times

• Somsen 113
• M,W,F (Class meets)
• 10:00 am and 11:00 am

Outline of Project

• Qualitative Research Project Overview
• Documentary on aspects of consumer behavior - alcohol consumption on college campus
• 2 teaching assistants - Christi and Gina
• All students will use same type of camera = Flip Video Camcorder
• Counseling Center = Client
• Students will film video and audio - 10/15 min film on alcohol consumption on college campus
  • On site (bars) with interviews of students and alumni

• Students will need to hand in raw data on dvd
• Students will also need to present movie to class
• Project due in March

Software

• iMovie (Mac)
• MovieMaker (PC)

Camera Rental Information

Flip camcorders can be checked out at the Technical Support Center, Somsen 207.

Online Resources

• Flip Video Camcorder
• iMovie
• Windows Live Movie Maker (PC)

DLC STARS Custom In Class Assistance Requested

• Monday, January 25th, John Harris, Amanda Hilsman
• 10:00 am
• 11:00 am

• Monday, March 22, John Harris
• 10:00 am
• 11:00 am

To Be Covered

• Intro to Flip Camcorder
• Downloading and saving raw data to DVD first
• Importing data into software
• Converting data if using MovieMaker2
  • mp4 needs to be converted to .wmv before it can be imported to MM2
• Raw data can be used in iMovie as is (mp4)
• Good photography tips
  • lighting
  • closeups
  • tripod
• Interview Techniques
• Intro to software (iMovie and MoveMaker2)
• Including PowerPoint slides, images along with video
• Audio - clear speech audio/background audio/music
• Checking out Flip Camcorders
  • reserve ahead of time
• Project due in March

• Technical Advisor = Adam Zanzig