Draft:DLC Spring 2010 Class Projects/Russ Smith(Marketing)1

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Marketing: Consumer Behavior

  • 2 classes, 60 students
  • Will be in groups of 3

Class Location, Days and Times

  • Somsen 113
  • M,W,F (Class meets)
  • 10:00 am and 11:00 am

Outline of Project

  • Qualitative Research Project Overview
  • Documentary on aspects of consumer behavior - alcohol consumption on college campus
  • 2 teaching assistants - Christi and Gina
  • All students will use same type of camera = Flip Video Camcorder
  • Counseling Center = Client
  • Students will film video and audio - 10/15 min film on alcohol consumption on college campus
    • On site (bars) with interviews of students and alumni
  • Students will need to hand in raw data on dvd
  • Students will also need to present movie to class
  • Project due in March


  • iMovie (Mac)
  • MovieMaker (PC)

Camera Rental Information

Flip camcorders can be checked out at the Technical Support Center, Somsen 207.

Online Resources

DLC STARS Custom In Class Assistance Requested

  • Monday, January 25th, John Harris, Amanda Hilsman
  • 10:00 am
  • 11:00 am
  • Monday, March 22, John Harris
  • 10:00 am
  • 11:00 am

To Be Covered

  • Intro to Flip Camcorder
  • Downloading and saving raw data to DVD first
  • Importing data into software
  • Converting data if using MovieMaker2
    • mp4 needs to be converted to .wmv before it can be imported to MM2
  • Raw data can be used in iMovie as is (mp4)
  • Good photography tips
    • lighting
    • closeups
    • tripod
  • Interview Techniques
  • Intro to software (iMovie and MoveMaker2)
  • Including PowerPoint slides, images along with video
  • Audio - clear speech audio/background audio/music
  • Checking out Flip Camcorders
    • reserve ahead of time
  • Project due in March

  • Technical Advisor = Adam Zanzig