Draft:DLC Spring 2010 Class Projects/Russ Smith(Marketing)1
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Marketing: Consumer Behavior
- 2 classes, 60 students
- Will be in groups of 3
Class Location, Days and Times
- Somsen 113
- M,W,F (Class meets)
- 10:00 am and 11:00 am
Outline of Project
- Qualitative Research Project Overview
- Documentary on aspects of consumer behavior - alcohol consumption on college campus
- 2 teaching assistants - Christi and Gina
- All students will use same type of camera = Flip Video Camcorder
- Counseling Center = Client
- Students will film video and audio - 10/15 min film on alcohol consumption on college campus
- On site (bars) with interviews of students and alumni
- Students will need to hand in raw data on dvd
- Students will also need to present movie to class
- Project due in March
Software
- iMovie (Mac)
- MovieMaker (PC)
Camera Rental Information
Flip camcorders can be checked out at the Technical Support Center, Somsen 207.
Online Resources
DLC STARS Custom In Class Assistance Requested
- Monday, January 25th, John Harris, Amanda Hilsman
- 10:00 am
- 11:00 am
- Monday, March 22, John Harris
- 10:00 am
- 11:00 am
To Be Covered
- Intro to Flip Camcorder
- Downloading and saving raw data to DVD first
- Importing data into software
- Converting data if using MovieMaker2
- mp4 needs to be converted to .wmv before it can be imported to MM2
- Raw data can be used in iMovie as is (mp4)
- Good photography tips
- lighting
- closeups
- tripod
- Interview Techniques
- Intro to software (iMovie and MoveMaker2)
- Including PowerPoint slides, images along with video
- Audio - clear speech audio/background audio/music
- Checking out Flip Camcorders
- reserve ahead of time
- Project due in March
- Technical Advisor = Adam Zanzig