Draft:DLC Spring 2012 Class Projects/Russ Smith (Mktg 344)

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Course, Class Location, Days and Times

  • Marketing: Buyer Behavior
  • Travel Study Course
  • Blended Delivery

Software

  • iMovie (Mac)
  • MovieMaker (PC)

Project 1

Goal: To gain understanding of the relationship between product and service features and the more abstract and internalized goals, values and life themes that motivate product-related decision making.

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