Draft:DLC Spring 2012 Class Projects/Russ Smith (Mktg 335)

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Class Location, Days and Times

  • Marketing 335: Buyer Behavior
  • Travel Study
  • Blended Delivery


  1. To consider the requirements for creating a competitive position for a travel destination in the market-place.
  2. To become familiar with the internet as a communication tool useful for branding and promoting a destination.


Project 1: Constructing a Webpage

Project webpages will be created with WordPress.

Step 1: Set-Up an Account

Step 2: Building Your Page

  • Click on the link titled How to Create a Static Web Site Online SoftChalk Training

Project 2: Creating a Facebook FanPage

Facebook's Guide to Creating Fan Pages

Suggestions when Creating a Fan Page

Video Tutorial on Creating a Facebook Fan Page