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About Social Media Campaign
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Social media campaigns have become integral to the success of modern day marketing efforts. Successful social media campaigns have proven to directly impact brand awareness, sales and/or reputation. Do you have the marketing expertise, knack and competence to put together what you feel could be a winning social media campaign around this year’s eScholarship theme of “The Future of Learning” during this unique times? Present your ideas and plan with a Social Media Campaign consisting of a theme utilizing coordinated activities with specific goals which produce outcomes that can be tracked and measured!
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This Year's Theme
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This year's theme is "Culture of Caring: The Positive Impact of Technology".
Consider how technology can influence our culture to create a caring atmosphere. One that facilitates a mentally well mind prepared to learn, work, teach and contribute meaningully to our communities. This theme is an opportunity to explore how technology can influence mental wellness here at Winona State, in our community, and in our world.
This year we want you to focus on the positive impact that technology has on our everyday life - especially life here at WSU! There are five categories which gives you five different ways to express this theme.
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Guidelines
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- Team Size: 1 student
- Entry must follow the theme: “The Future of Learning”
- You need to show us your campaign ideas.
- Outline your campaign ideas in a Word document.
- Create a couple examples (Twitter, Facebook or Instagram posts) that would advertise your campaign.
- Twitter, Instagram or Facebook posts. Please specify which platform your campaign is for.
- Format
- Twitter
- Images: Image width/height: Minimum 600 X 335 pixels, although larger images (for example 1200 X 675) will be better optimized for when users click to expand images. Aspect ratio: 16:9. Image file size: Max 15mb
- Video: MP4 and MOV video formats on mobile apps. On the web, we support the MP4 video format with H264 format with AAC audio. You can upload videos up to 512MB; however you will be prompted to edit videos to 2 minutes and 20 seconds or less in length.
- Instagram
- The best image format for Instagram is .JPG as it can support high resolutions while also being a smaller file size. The second-best image format for Instagram is .PNG.
- Preferred Format for Instagram: JPG, JPEG
- Instagram Other Supported Formats: JPG, JPEG, PNG, BNP, non-animated GIF
- Aspect Ratios: 1:1 (Square), 4:5 (Instagram now supports non square images such as Portrait) through to 1.91:1, 16:9 for Instagram Story.
- Images Resolutions: Min. 150x150, Max resolution: 1920x1080
- Not allowed: animated GIF files
- Technology: Must use WSU supported software or freeware that is available to all.
- Technology: Entry must be created and edited on WSU laptop, tablet, or you may use your phone.
- IMPORTANT - PLEASE NOTE
- Your Word document must be submitted with your entry form.
- The graphic examples (png, gif, jpeg, jpg, MOV and/or MP4 entries) must be sent to DLC@winona.edu along with your name, warrior ID and your campaign theme.
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Submission Information
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Submission Dates
- January 1st - March 31st, 2022
- You can start working on your entries at any time but cannot submit until after January 1st, 2022.
Submission Information
*To submit your entries go to https://winona.academicworks.com/opportunities/11734.
- If you are submitting more than one entry to a category:
- Submit 1st entry to link above, any additional entries in that category to DLC@winona.edu. Please include your name and warrior ID # in the email along with the entry's title.
- All MOV and MP4 entries- full information is to be filled out at link above but entries to be emailed to DLC@winona.edu along with your name, warrior ID #, entry title and category.
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Disclaimer
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By submitting an entry, I guarantee that the content of my entry is free of any copyright restriction and agree to provide WSU with copies of any copyright releases I have acquired, should they be requested. Winona State University cannot be held responsible for any consequences resulting from possible copyright violation. I agree to defend and indemnify the University and/or the University’s licensees and assignees and hold them harmless against all claims, suits, costs losses, damages, and expenses, including reasonable attorney’s fees, that the University and/or the University’s licensees and assignees may sustain by reason of any unlawful matter contained in the program. WSU also reserves the right to use submissions to the e-Competition, in whole or in part, for future promotion and demonstration.
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Back to the Main Page
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eScholarship
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How We Judge
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Selection of scholarship recipients will be based on the following:
- Use of the eWarrior theme – 30%
- Overall impact (inspiring, persuasive, informational) – 15%
- Originality/Creativity – 20%
- Memorable content – 15%
- Clear message – 20%
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Questions?
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Contact:
Feel free to stop in at the Digital Learning Commons in Krueger Library with any questions.
Questions from WSU students regarding eScholarship
Q. 1) To create a video is it required to have a team? 2) Can I have other people in my video that are not WSU students?
A. 1) No—you do not need to use a “team”. If you wish to create a video yourself that is fine. We just say that “up to 4” students can form a team for this category. 2) You can have whoever and whatever you want (that falls within the guidelines) in your video. Only eligible WSU students would actually win $1,000.
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Past Years Entries
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Take a look and see what other students have submitted in the past.
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Helpful Information
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Add Helpful Info links here
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Categories
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There are five categories in which students may participate.
The recipient(s) of each event will win a $1,000 e-Warrior: Digital Life & Learning Scholarship provided by Aspen Capital.
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