EScholarship Social Media Campaign

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About Social Media Campaign

Social media campaigns have become integral to the success of modern day marketing efforts. Successful social media campaigns have proven to directly impact brand awareness, sales and/or reputation. Do you have the marketing expertise, knack and competence to put together what you feel could be a winning social media campaign around this year’s eScholarship theme of “The Future of Learning” during this unique times? Present your ideas and plan with a Social Media Campaign consisting of a theme utilizing coordinated activities with specific goals which produce outcomes that can be tracked and measured!

This Year's Theme

This year's theme is THE FUTURE OF LEARNING.

The 2021-2022 university theme “The Future of Learning” asks the campus to explore together how we can close the gap between how we are organized and the needs of the future. Show us your visions for:

  • Who will be learning at WSU?
  • How will we learn at WSU?
  • What environments and tools will support learning at WSU?


  • Team Size: 1 student
  • Entry must follow the theme: “The Future of Learning”
    • You need to show us your campaign ideas.
      • Outline your campaign ideas in a Word document.
      • Create a couple examples (Twitter, Facebook or Instagram posts) that would advertise your campaign.
      • Twitter, Instagram or Facebook posts. Please specify which platform your campaign is for.
  • Format
    • Twitter
      • Images: Image width/height: Minimum 600 X 335 pixels, although larger images (for example 1200 X 675) will be better optimized for when users click to expand images. Aspect ratio: 16:9. Image file size: Max 15mb
      • Video: MP4 and MOV video formats on mobile apps. On the web, we support the MP4 video format with H264 format with AAC audio. You can upload videos up to 512MB; however you will be prompted to edit videos to 2 minutes and 20 seconds or less in length.
    • Instagram
      • The best image format for Instagram is .JPG as it can support high resolutions while also being a smaller file size. The second-best image format for Instagram is .PNG.
      • Preferred Format for Instagram: JPG, JPEG
      • Instagram Other Supported Formats: JPG, JPEG, PNG, BNP, non-animated GIF
      • Aspect Ratios: 1:1 (Square), 4:5 (Instagram now supports non square images such as Portrait) through to 1.91:1, 16:9 for Instagram Story.
      • Images Resolutions: Min. 150x150, Max resolution: 1920x1080
      • Not allowed: animated GIF files
  • Technology: Must use WSU supported software or freeware that is available to all.
  • Technology: Entry must be created and edited on WSU laptop, tablet, or you may use your phone.
    • Your Word document must be submitted with your entry form.
    • The graphic examples (png, gif, jpeg, jpg, MOV and/or MP4 entries) must be sent to along with your name, warrior ID and your campaign theme.

Submission Information

Submission Dates

  • January 1st - March 31st, 2022
  • You can start working on your entries at any time but cannot submit until after January 1st, 2022.

Submission Information

*To submit your entries go to

  • If you are submitting more than one entry to a category:
    • Submit 1st entry to link above, any additional entries in that category to Please include your name and warrior ID # in the email along with the entry's title.
    • All MOV and MP4 entries- full information is to be filled out at link above but entries to be emailed to along with your name, warrior ID #, entry title and category.


By submitting an entry, I guarantee that the content of my entry is free of any copyright restriction and agree to provide WSU with copies of any copyright releases I have acquired, should they be requested. Winona State University cannot be held responsible for any consequences resulting from possible copyright violation. I agree to defend and indemnify the University and/or the University’s licensees and assignees and hold them harmless against all claims, suits, costs losses, damages, and expenses, including reasonable attorney’s fees, that the University and/or the University’s licensees and assignees may sustain by reason of any unlawful matter contained in the program. WSU also reserves the right to use submissions to the e-Competition, in whole or in part, for future promotion and demonstration.

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How We Judge

  • Selection of scholarship recipients will be based on the following:
    • Use of the eWarrior theme – 20%
    • Overall impact (inspiring, persuasive, informational) – 20%
    • Creativity – 20%
    • Memorable content and delivery – 20%
    • Clear message – 20%



Feel free to stop in at the Digital Learning Commons in Krueger Library with any questions.

Or email:

Past Years Entries

Helpful Information

Add Helpful Info links here


There are five categories in which students may participate.

The recipient(s) of each event will win a $1,000 e-Warrior: Digital Life & Learning Scholarship provided by Aspen Capital.