Workshops/Distributing Qualtrics Surveys

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Session Information

  • Intended Audience - Designed for staff interested in learning more about distributing Qualtrics surveys to internal and external samples, how to control survey access using panels, how to increase response rate, and how to monitor response patterns and spot potential problems during live surveys.
  • Time - 50 minutes
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Before the Session

This session is hands-on, so please bring your laptop if possible. If you cannot bring a laptop, one will be provided for you. Participants should be familiar with all of the material covered in the Conducting Survey Research Using Qualtrics.

General Description

While Qualtrics surveys can be launched with a single click, managing who can access surveys, through what process, and for how long is absolutely essential. Mistakes at launch time can completely invalidate survey results. Qualtrics offers a number of methods for distributing surveys and monitoring/controlling respondent access. This intermediate-level workshop covers both the open access and by-invitation methods of survey distribution. It covers the construction of basic respondent distribution lists or "panels," the use of email invitations and reminders, and the limitations of open access surveys. Good practices for respondent identity management, basic survey sampling methods, and the sampling services offered by IPAR are also discussed. Finally, factors influencing response rates in online surveys are reviewed.

Learning Outcomes

Following this session, you will be able to...

  • Explain the difference between a sample and a population
  • List and define three types of survey sampling
  • Describe the limitations of haphazard or convenience samples
  • Define "external validity"
  • Describe the effect of sample size on response variability
  • Explain the differences among "faithful," "good," and "hostile" research participants
  • Launch open access and by-invitation Qualtrics surveys
  • Control open access surveys using a password or IP range
  • Describe the limitations of the "Prevent ballot box stuffing" option
  • Explain the HTTP Referer Verification option
  • Describe why a researcher may not want search engines to index the link to the survey
  • Control the duration of survey access and the period during which responses are considered valid
  • Manage inactive and partial survey attempts
  • Configure Response Sets to organize incoming survey attempts
  • Send email invitations to selected email addresses without using a panel
  • Add and/or select a basic respondent panel using a set of email addresses
  • Reset a survey attempt to allow a respondent to retake
  • Describe how identifying information in invitation-only surveys is stored and presented
  • Determine when your sampling and identity management needs require IPAR consultation and support
  • List five practices shown to increase response rates
  • Define "survey fatigue," discuss its potential effects on campus assessment efforts, and list two practices for minimizing it

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